Carl Fisher was the owner of the first American automobile dealership in Indianapolis; he is seen here piloting a balloon over the city’s downtown area with a Stoddard-Dayton motorcar suspended beneath it. Unbeknown to people on the ground, to save weight the car was without an engine, but, on landing, Fisher drove a similar car back to town claiming that it was the one seen in the air. He then ran an advertising campaign claiming, ‘The
Stoddard-Dayton was the first automobile to fly over Indianapolis. It should be your first automobile too’.
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