Formed 1929 to deal in or build lighter- or heavier-than-air craft. Technical advisor Sir Henry Segrave, pilot and sportsman. This group had interests also in Saunders-Roe Ltd. and Blackburn Consolidated Ltd. (founded 1929). Segrave designed twin-engined Segrave Meteor 1, built by Saunders-Roe, known also as Sara Segrave Meteor 1, and flown in King's Cup Race 1930 by Major A. P. Holt. Segrave killed in Saro-built motorboat during speed record attempt in 1930, but development of Meteor 1 continued by Blackburn.